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Marketing Tips and Inspiration

Keep Your Business Vision Alive in Transition

How do we stay inspired and in an action in our own business when we have so many other competing priorities and things we have to do? 

Some people can take an immediate leap from vision to action.

They decide they want work remotely while travelling the world…

Or stop selling software and become a yoga teacher…

Or move to a new city…

If you don’t have a lot of responsibilities – clients, mortgage, friends and family members, you may be able to take...

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Best Year Ever

Happy birthday to me!
I'm planning the best year EVER! 

This year, I'm celebrating a milestone birthday... so I decided to kick off the year by attending Michael Hyatt's Best Year Ever live event in Nashville TN. If you're interested in learning more, he also has a book and a course that follow the same format.

(with less hugging and high fives.) 

When I got back, I immediately shared my 3 biggest takeaways on Facebook.

1. Over-commitment kills success. Say no! Be...

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The Greatest Marketing Professionals of All Time

Who do you consider the greatest marketing professionals of all time? 

I wanted to look back on the great marketers of history who have forged new paths for us to get to the marketing we now see and know.  These people changed the direction of marketing by doing what nobody else was and because of that, their legacies will carry on for generations to come. In no particular order, here are the people I consider to be some of the greatest marketers of all time. 

1) Steve Jobs

...
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Top 10 Marketing Tips for Websites

Is your website hurting you or helping you?

If you’re not sure, you’re not alone.

Maybe most of your leads come in through referral.

Did the prospect also go look at your website? Almost definitely YES.

Are you using your website to its fullest potential? Almost definitely NOT.

That's actually pretty normal. Websites and online marketing offer so much opportunity, that this feeling of “not doing enough marketing with our websites” has become part of our existential...

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5 Mistakes To Avoid On Your Website

A website says a lot about a company. It communicates a lot of essentials about your brand, like its personality, voice, and the value it claims to offer. Here are 5 mistakes to avoid on your website that could be turning visitors away, instead of bringing them in.

1) Non-Descriptive Navigation

Products. Services. About Us. These navigation headings are common, but they’re not really the best way to structure your site. What is it that you specifically offer? If I was a stranger to...

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