On April 8th, 2016, Buzzfeed broke the record for the amount of people watching a video live at the same time, when more than 800,000 people simultaneously tuned in to watch a Buzzfeed Facebook Live video entitled, “Watch us explode this watermelon one rubber band at a time!”. (This video now has more than 10 Million views!)
Many of the thousands of comments on the video were something along the lines of
“Why have I been watching this video for the past half an hour, what am I doing with my life?”
Although we can’t answer the bigger question of life priorities, we can understand, at least partly, why so many people would choose to spend time watching such a random, non-essential video.