Is your website hurting you or helping you?
If you’re not sure, you’re not alone. Maybe most of your leads come in through referral. Did the prospect look at your website? Almost definitely YES. Are you using your website to its fullest potential? Almost definitely NOT. You’re not alone, and in fact, that’s somewhat to be expected. Websites and online marketing offer so much opportunity, that this feeling of “not doing enough with our websites” has become part of our existential angst.