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Marketing Tips & Inspiration

Marketing Personas: How Fake People Deliver Real Results

Do you know Sam the Sales Guy, Ann from Accounting, and Mike in Manufacturing? To improve your sales and marketing efforts, you need to get to know these people intimately – after you create them.

Sam, Ann and Mike aren’t real people. They are the names of personas who represent real people. Personas are fictional characters who are a composite of real-world people and who illustrate the values, goals and behaviors of your typical ideal clients.

These "Fake People"Can Make or...

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Evolution vs. Revolution: Which is the Right Marketing Move?

If you’re not getting the amount of business you want, you may be feeling that it’s time to shake things up with new and improved marketing. But what’s the best way to proceed? Do you need evolution or a revolution?

Revolutions are exciting!

Do you ever watch those TV shows where they transform a woman’s life just by giving her new clothes, a make-up lesson and a decent haircut? Or take a house from oh-my-goodness-how-could-anyone-live-like-that to organized,...

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Covid-19 and Small Business: How to Minimize the Impact

The news is disturbing.

Everywhere you look, there’s bad news that echoes the eerie familiarity of a Zombie movie.

Stop over-consuming the news. Keep calm.

It is time for leadership, personal responsibility and community care. We’re all going to be impacted by coronavirus, whether or not we personally contract the virus or not. Let’s create a circle of community and commitment around the people, businesses and causes we care about.

 Flatten the Curve: Medically and...

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Is Success Two Millimeters Away?

What small changes can YOU can make TODAY that will make a dramatic difference in your life and in your business?

Our culture today is geared toward instant gratification: 

  • Lose 10 lbs in two weeks
  • Make millions flipping houses - no real estate experience required
  • Get 1000s of new followers with this one simple trick

But marketing results are NOT instant. Like saving money for retirement, the results are cumulative and compounding, and you'll frequently wish you had done more...

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5 Website Mistakes to Avoid

A website says a lot about a company.

It communicates a lot of essentials about your brand, like its personality, voice, and the value it claims to offer. Here are 5 mistakes to avoid on your website that could be turning visitors away, instead of bringing them in.

1. Non-Descriptive Navigation

Products. Services. About Us. 

These website navigation headings are common, but they’re not always the best way to grab people's attention. 

What is it that you specifically...

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Keep Your Business Vision Alive in Transition

How do we stay inspired and in an action in our own business when we have so many other competing priorities and things we have to do? 

Some people can take an immediate leap from vision to action.

They decide they want work remotely while travelling the world…

Or stop selling software and become a yoga teacher…

Or move to a new city…

If you don’t have a lot of responsibilities – clients, mortgage, friends and family members, you may be able to take...

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The Greatest Marketing Professionals of All Time

Who do you consider the greatest marketing professionals of all time? 

I wanted to look back on the great marketers of history who have forged new paths for us to get to the marketing we now see and know.  These people changed the direction of marketing by doing what nobody else was and because of that, their legacies will carry on for generations to come. In no particular order, here are the people I consider to be some of the greatest marketers of all time. 

1) Steve Jobs

...
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Balancing Social Media Marketing: Personal and Professional Life

To be effective at social media marketing, marketers often struggle to strike the right balance of personal and professional presence.  Often these days, people are using their personal profiles to promote their business - especially in smaller businesses.

Finding Social Media Balance

Just how much do you need everyone to know about you or your business?

If you're a small business owner, your personal image is your professional image.  Like it or not, people will judge you about...

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Want Immediate Marketing Results?

Me too! I love quick wins, fast starts, immediate marketing results...

BUT... my experience has shown, whether it's weight loss or marketing, when you first start a new initiative, you exert a ton of energy, but it doesn't always feel like anything is happening.

In fact, sometimes it seems like NOTHING is happening.

You may feel like you're actually moving BACKWARDS.

Your mind starts playing tricks on you to tell you give up, and go back to your comfort zone.

DANGER at that point is that...

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The New ABCs of Marketing

Do you remember when sales was all about the hustle? 

The Sales ABCs - Always Be Closing! 

Yuck! 

Some people still have that mentality. In fact, I've personally been to sales trainings like that. But pushy sales tactics don't fit my personality - and don't work well today. It's too easy to unsubscribe and unfollow. The pushy sales person might never even know you left. 

Today's Marketing ABCs might be better summed up as...

Always Be Contributing. 

I know that...
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