The news is disturbing.
Everywhere you look, there’s bad news that echoes the eerie familiarity of a Zombie movie.
It is time for leadership, personal responsibility and community care. We’re all going to be impacted by coronavirus, whether or not we personally contract the virus or not. Let’s create a circle of community and commitment around the people, businesses and causes we care about.
Flatten The Curve helps us understand the importance of acting NOW.
By taking precautions, like washing our hands and cancelling non-essential healthcare visits, we can allow healthcare system to ramp up. By slowing the influx of new patients, all patients requiring medical care during this time will receive better care.
We also need to flatten the curve for small businesses and service providers who may be hit hard financially, and not have much cushion to fall back on.
I ask you to do what you can to:
And at the end of this article, I’ll share what steps small businesses can take to pivot their businesses for this new “socially distanced” reality.
To the extent you are able, continue to support your local community small businesses.
As time goes on, businesses will come up with creative ways to continue to serve you, while keeping risk low, but they need money to stay in business. If you are able, please continue your memberships.
I count myself lucky that I can work from home, but I recognize that not everyone can.
Some people don’t have vacation time or sick days. Some industries are going to take a major hit. Waitstaff. Uber drivers. Service workers with no clients. A vast number of people are living paycheck to paycheck. Without savings, they’re at risk financially, but also emotionally.
Many people are already coping with anxiety and depression. Added concerns about health and finances can become overwhelming to those who are already in a precarious situation.
Reach out. Kindness matters. Make sure people know they are loved. Provide financial and emotional support if you can.
For small business owners, I have specific advice for you:
Hang in there, people! We’ll get through this more easily if we do it together. 😊
Through marketing training, consulting and copywriting, I help companies find their focus and harness their authentic power to create an extraordinary impact.