Do you know Sam the Sales Guy, Ann from Accounting, and Mike in Manufacturing? To improve your sales and marketing efforts, you need to get to know these people intimately – after you create them.
Sam, Ann and Mike aren’t real people. They are the names of personas who represent real people. Personas are fictional characters who are a composite of real-world people and who illustrate the values, goals and behaviors of your typical ideal clients.
If you’re not getting the amount of business you want, you may be feeling that it’s time to shake things up with new and improved marketing. But what’s the best way to proceed? Do you need evolution or a revolution?
Do you ever watch those TV shows where they transform a woman’s life just by giving her new clothes, a make-up lesson and a decent haircut? Or take a house from oh-my-goodness-how-could-anyone-live-like-that to organized,...
Do you remember when sales was all about the hustle?
Some people still have that mentality. In fact, I've personally been to sales trainings like that. But pushy sales tactics don't fit my personality - and don't work well today. It's too easy to unsubscribe and unfollow. The pushy sales person might never even know you left.