Do you remember when sales was all about the hustle?
Some people still have that mentality. In fact, I've personally been to sales trainings like that. But pushy sales tactics don't fit my personality - and don't work well today. It's too easy to unsubscribe and unfollow. The pushy sales person might never even know you left.
(Truthfully, I'm sure we've ALL been guilty of being overly enthusiastic about our businesses or kids or pets or wedding plans or whatever. It happens!)
If that's the case, you can make a minor course correction.
But when people start avoiding you, stop returning your phone calls, and block you as a Facebook friend, you need a wake-up call.
You are over-promoting your business if:
All of us who are in sales and marketing walk a fine line between letting people know what we do - and shoving it down people"s throat.
A little hustle is good.
It's OK to be excited about what you sell - you should be! Just don"t expect everyone to jump on board before they even know you. Pay attention to the feedback you're getting and adjust appropriately.
Contribute. Educate. Give. Resolve to do one nice thing today without expecting anything in return.
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