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Marketing Assessments

Marketing Assessments

Let me be your fresh eye making sure your marketing materials present the very best you. Information grows stale quickly. Logos change. Technology advances. And because you look at these materials every day, you might not notice. Or maybe you notice, but can't find the time to make the needed changes. I'll take a holistic look at your website, brochures, sales collateral and marketing pieces to look for gaps in your materials and messaging.

NOTE: The first 30-minute discussion is free, but these audits go in-depth, so these are paid (but still very affordable) engagements. 

Website Audit

Many websites are still little more than an online brochure they don't contain enough offers or prompts to get visitors to contact the company. If someone is looking for your solution, you want to pull them in. Your website can be an effective lead generation mechanism, or credibility building source of information, or a way to reduce support costs or all three! I'll review your site and provide you with a written report that points out areas for improvement.

You’ll get specific guidance on:

  • Navigational Flow / Usability
  • Professionalism of “Look and Feel”
  • Top-Level Content Review
  • Lead Generation Triggers and
  • Search Engine Optimization

With my advice, you may be able to fix the found issues on your own!

Marketing Material Audit

will provide an in- depth analysis of your current marketing materials and sales kit. We will make sure you have a focused message, a targeted audience, and persuasive messaging that will propel your prospects to the next step of the sales process. At the end of this process, I will provide you with a report that clearly shows the gaps and helps you prioritize where to spend future marketing dollars.

You just need to send me:

  • Your business card
  • A company brochure (if you have one)
  • Up to 3 additional pieces of sales collateral

 Inbound Marketing Assessment