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Tornado Tips: Marketing for Sales Velocity

10 Tweaks to Transform Your Website

Is your website hurting you or helping you?

If you’re not sure, you’re not alone. Maybe most of your leads come in through referral. Did the prospect look at your website? Almost definitely YES. Are you using your website to its fullest potential? Almost definitely NOT. You’re not alone, and in fact, that’s somewhat to be expected. Websites and online marketing offer so much opportunity, that this feeling of “not doing enough with our websites” has become part of our existential angst.

Topics: Website Development

5 Mistakes To Avoid On Your Website

A website says a lot about a company. It communicates a lot of essentials about your brand, like its personality, voice, and the value it claims to offer. Here are 5 mistakes to avoid on your website that could be turning visitors away, instead of bringing them in.

Topics: Website Development Marketing Strategy

SEO Copywriting Tips for 2014

When you are writing website content, sometimes it can feel like you’re being pulled in a million directions. Your web content is supposed to:

Topics: Website Development Content Marketing Strategy

Getting Started: It's OK To Be Bad

It’s OK to be embarrassingly BAD at it…

Topics: Website Development

Even a Website Under Construction Can be Remarkable

One of my clients is considering doing a web re-design. I have web designers that I use regularly, but sometimes clients like to use someone they already know or have worked with in the past. Being that my job is marketing, I've seen a lot of great portfolios of web designers in my life, but I was blown away by this web design firm that my client recommended. Not by their up-and-running site, which is pretty good: http://www.peepscreative.com/

Topics: Branding Brilliance Website Development