<img src="http://www.trksrv44.com/76963.png?trk_user=76963&amp;trk_tit=jsdisabled&amp;trk_ref=jsdisabled&amp;trk_loc=jsdisabled" height="0px" width="0px" style="display:none;">

Tornado Tips: Marketing for Sales Velocity

7 Keys to Creating a Good Lead Magnet


You’ve created a great website, made business cards, and now business is booming, right?

Well…maybe not.

If you seem to be getting traffic to your website, but you're not gaining new customers, you are probably missing a key component of your online marketing funnel.

You need something to turn your visitors into customers. Creating a lead magnet can do just that.


Topics: Lead Generation Inbound Marketing Strategy B2B Marketing Automation

Build Your Inbound Marketing Funnel

A couple of weeks ago, I was on a panel of online marketing experts for the Business Accelerator Program, hosted at DreamBank Madison. I shared the three things you need to do to build an online inbound marketing funnel for your business – and talked about what kinds of business need a marketing funnel.

Spencer Smith made a great point. One I totally agree with. Your job as a marketer is to pull people from places you don’t own - like Facebook, Twitter and LinkedIn – to places you do own – your website and your email. That way if Facebook goes the way of MySpace, you still have all your content and your list of fans.

Watch this recorded webcast showcasing several leading online marketing experts:  ME! Adrianne Machina (online sales funnels), Spencer Smith (Periscope/blogging), Lauren Felix (Pinterest/Instagram) and Dean DeLisle (digital advertising and retargeting).

That is one packed hour! 

Topics: Social Media Marketing Content Marketing Strategy Lead Generation Inbound Marketing Strategy

Does your small business need a Superbowl ad?

I'm a late-coming football fan.

Truthfully, I'm a bigger fan of the football party than the football game, but that seems to work out for everyone involved. After all, someone needs to fetch the beer and snacks and I'm more than happy to be that someone. This year, because the Packers and Badgers both did so well, I actually got into watching the games, especially when it was a close call in the fourth quarter.

That last game between the Seahawks & Packers got me all fired up. Not sure I can handle being a full time fan! 

Topics: Small Business Marketing Tips Marketing Strategy Lead Generation

Referring Qualified Leads

Finding Referral Sources


Topics: Referral Marketing Lead Generation Marketing for Microsoft Dynamics Partners

The All-Important Referral

There is no 'one way' to get referrals, but there are a lot of simple things you can do to make it easier and more likely that you will get them! But, when I am talking to my clients about getting more referrals, I usually tell them to follow these 11 steps:

Topics: Small Business Marketing Tips Referral Marketing Lead Generation