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Tornado Tips: Marketing for Sales Velocity

7 Keys to Creating a Good Lead Magnet


You’ve created a great website, made business cards, and now business is booming, right?

Well…maybe not.

If you seem to be getting traffic to your website, but you're not gaining new customers, you are probably missing a key component of your online marketing funnel.

You need something to turn your visitors into customers. Creating a lead magnet can do just that.


Topics: Lead Generation Inbound Marketing Strategy B2B Marketing Automation

Growing Your Marketing Garden

Spring has sprung. The garden stores are filled with people planning their gardens, deciding what they want to plant. Planning and planting is the fun part for most people! 

Topics: Building a Marketing System Inbound Marketing Strategy B2B Marketing Automation

B2B Marketing Automation 2015

Image Credit: Capterra Sales & Marketing Tech Blog

Anyone who knows me knows I'm a big fan of systems. 

Anything that can be streamlined, automated, accelerated and/or put on auto-pilot is my kind of deal. I joke that if we ever lose power like in a Zombie Apocalypse Walking Dead sort of situation, I’ll be in the first wave of useless people killed off. I can’t do much with anything that doesn’t have an on/off switch. 

Topics: B2B Marketing Automation