The news is disturbing.
Everywhere you look, there’s bad news that echoes the eerie familiarity of a Zombie movie.
It is time for leadership, personal responsibility and community care. We’re all going to be impacted by coronavirus, whether or not we personally contract the virus or not. Let’s create a circle of community and commitment around the people, businesses and causes we care about.
What small changes can YOU can make TODAY that will make a dramatic difference in your life and in your business?
Our culture today is geared toward instant gratification:
But marketing results are NOT instant. Like saving money for retirement, the results are cumulative and compounding, and you'll frequently wish you had done more...
A website says a lot about a company.
It communicates a lot of essentials about your brand, like its personality, voice, and the value it claims to offer. Here are 5 mistakes to avoid on your website that could be turning visitors away, instead of bringing them in.
Products. Services. About Us.
These website navigation headings are common, but they’re not always the best way to grab people's attention.
How do we stay inspired and in an action in our own business when we have so many other competing priorities and things we have to do?
They decide they want work remotely while travelling the world…
Or stop selling software and become a yoga teacher…
Or move to a new city…
If you don’t have a lot of responsibilities – clients, mortgage, friends and family members, you may be able to take...
I wanted to look back on the great marketers of history who have forged new paths for us to get to the marketing we now see and know. These people changed the direction of marketing by doing what nobody else was and because of that, their legacies will carry on for generations to come. In no particular order, here are the people I consider to be some of the greatest marketers of all time.
To be effective at social media marketing, marketers often struggle to strike the right balance of personal and professional presence. Often these days, people are using their personal profiles to promote their business - especially in smaller businesses.
Just how much do you need everyone to know about you or your business?
If you're a small business owner, your personal image is your professional image. Like it or not, people will judge you about...
BUT... my experience has shown, whether it's weight loss or marketing, when you first start a new initiative, you exert a ton of energy, but it doesn't always feel like anything is happening.
In fact, sometimes it seems like NOTHING is happening.
You may feel like you're actually moving BACKWARDS.
Your mind starts playing tricks on you to tell you give up, and go back to your comfort zone.
DANGER at that point is that...
Do you remember when sales was all about the hustle?
Some people still have that mentality. In fact, I've personally been to sales trainings like that. But pushy sales tactics don't fit my personality - and don't work well today. It's too easy to unsubscribe and unfollow. The pushy sales person might never even know you left.
I have to admit that although I'm forcing myself to work today, my mind is elsewhere.
It's lingering back on page 880 of Ken Folliet's book, "The Pillars of the Earth."
I read two books a month on average, and very few capture my attention to this level. I'm DYING to know what happens next. I'm completely engrossed in the characters and plot to the point where I'm more interested in hearing about their lives than living my own. Now that's the hallmark of good...