Understanding SEO: How to Get Twice the Results for Half the Effort - March 9, 2017
To get people to your website, you need to appeal to both search engines and human beings. When you are working on your website anyway, why not take the extra steps to be sure you’ll be found? Google’s changing algorithms have left many business owners confused, and sometimes even penalized for following old school SEO tactics. In this class you will learn:
How you can take advantage of SEO for your business
Today’s rules for the SEO road
How to discover your best keyword phrases
The essential on-page and off-page tactics for being found
What additional resources are available
Tips and Tools for SEO
The Biz Smart program includes all of the business areas crucial to planning and running your business. It incorporates not only the crucial areas, but helps you apply them to a business plan that you can then use as a roadmap for your business. Would you like to have more sales-ready leads flowing into your website? In this session, you will learn the 30 most important tips, tricks and ideas that can take your online lead generation efforts to the next level. Designed for businesses who are already doing some online marketing, you’ll learn which “little things” make the biggest difference.
Get ENRICHED, EMPOWERED, EDUCATED and ENTREPRENEURIAL!
Edgewater Hotel, Madison WI, Friday, April 28, 2017
Powerful marketing comes from tapping into your passion. It’s a hot topic: National speakers and researchers like Brené Brown are promoting the value and influence of authenticity, transparency and vulnerability on success. Learn how to apply these concepts to market your business in a way that allows you to “be real” and professional at the same time, and to tell stories that resonate with your audience and attract clients who fill your soul—as well as your business’ bank account.