<img src="http://www.trksrv44.com/76963.png?trk_user=76963&amp;trk_tit=jsdisabled&amp;trk_ref=jsdisabled&amp;trk_loc=jsdisabled" height="0px" width="0px" style="display:none;">

Adrianne's Speaking Engagements 

Digital Marketing Series | Grainger Hall, UW Madison

Understanding SEO: How to Get Twice the Results for Half the Effort - March 9, 2017         

To get people to your website, you need to appeal to both search engines and human beings. When you are working on your website anyway, why not take the extra steps to be sure you’ll be found?  Google’s changing algorithms have left many business owners confused, and sometimes even penalized for following old school SEO tactics.  In this class you will learn:

  • How you can take advantage of SEO for your business

  • Today’s rules for the SEO road

  • How to discover your best keyword phrases

  • The essential on-page and off-page tactics for being found

  • What additional resources are available

  • Tips and Tools for SEO



UW BizSmart Program

The Biz Smart program includes all of the business areas crucial to planning and running your business. It incorporates not only the crucial areas, but helps you apply them to a business plan that you can then use as a roadmap for your business. Would you like to have more sales-ready leads flowing into your website? In this session, you will learn the 30 most important tips, tricks and ideas that can take your online lead generation efforts to the next level. Designed for businesses who are already doing some online marketing, you’ll learn which “little things” make the biggest difference.

Web & Social Media Class 3/14/2017


GPUG Ampify - Pre-Day Sales & Marketing Track

Anaheim CA - March 20, 2017

Make Your Website Sizzle & Sell
Put your website to work! Your website is an affordable marketing tool you can use to attract more business, establish your credibility as an expert, and even enhance support for existing clients. 
  • How to make your website the hub of your marketing plan
  • Understand the key to bringing in traffic and leads
  • Pinpoint ways you can improve your website for better results
Content Creation Kickoff
Not only does creating your own content make you a thought leader, it’s a great way to generate new business. Adrianne Machina of Tornado Marketing will share practical tips, tricks and tools you can use to help grow your business dream. You’ll learn how to create concise, interesting and relevant content that will help you stand out online:

  • Ways to efficiently showcase your expertise (without spending a lot of time or money)
  • How to pull information from your internal experts
  • Tools you can use create a content calendar and generate a clear map of your next steps

Register for GPUG Amplify

Brava Thrive Conference 2017 

Edgewater Hotel, Madison WI, Friday, April 28, 2017

Harness Your Authentic Power

Powerful marketing comes from tapping into your passion. It’s a hot topic: National speakers and researchers like Brené Brown are promoting the value and influence of authenticity, transparency and vulnerability on success. Learn how to apply these concepts to market your business in a way that allows you to “be real” and professional at the same time, and to tell stories that resonate with your audience and attract clients who fill your soul—as well as your business’ bank account.

Go to Thrive Conference Website