Meet the Trainers

Adrianne Machina
Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and  a partner in The Art of Online Marketing. Adrianne has spent over 20 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions that are based on a relationship sale.

Adrianne`s clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you`ll differentiate from your competitors; consistently draw in your best prospects; and close more deals.   In addition to her full-service consulting site, Tornado Marketing, where she works with software resellers and professional service-type of companies, Adrianne    is a Speaker, Strategist and Partner in The Art of Online Marketing, teaching groups of small businesses how to leverage social media and other online marketing tools.  

Rachel Perlmutter
Rachel has spent the last 20 years at the helm of Sales and Marketing for a variety of different companies.   She is the President and Sales and Marketing Consultant of Rachel Perlmutter and Associates and  a partner in The Art of Online Marketing. Her impressive depth of knowledge was cultivated by performing a variety of roles that reach well beyond Sales and Marketing.   This has given Rachel a multi-dimensional understanding of Sales and Marketing which she has developed into an analytical and strategic mind-set, applicable to a wide range of businesses.

Rachel’s honest, direct approach, and meticulous attention to detail has earned the trust and respect of esteemed businesses. She has traveled the country as a key note speaker and trainer to provide clients with practical strategies that remove obstacles impeding growth, and guides them through a step-by-step process that meet and even exceed their targeted goals. She brings a unique level of commitment to her clients in her flexibility to work on any stage or aspect of their business, and apply her project management expertise to deliver successful results.