Why is social media marketing so important to businesses?

I thought this YouTube video did a great job of showing the disconnect between advertisers and consumers – and how social media marketing can bridge the gap.  Businesses large and small need to COMMUNICATE with their audience not just throw information at them, hoping something will stick.  Enjoy! I think social media marketing is an extremely cost effective way for small businesses to attract and retain customers.  So…what did you think?

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Written by

Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.