Even a Website Under Construction Can be Remarkable

Posted in: Branding Brilliance  |  October 7, 2009 at 9:33 am
3 comments
One of my clients is considering doing a web re-design.  I have web designers that I use regularly, but sometimes clients like to use someone they already know or have worked with in the past.  Being that my job is marketing, I’ve seen a lot of great portfolios of web designers in my life, but I was blown away by this web design firm that my client recommended.  Not by their up-and-running site, which is pretty good:  http://www.peepscreative.com/ But look how creative and different their “Website Under Construction” placeholder is.  REALLY, go look.  Now!
http://peepscreative.com/
I told you it would be worth a peek.  Pretty awesome, eh?  Doesn’t this “site under construction” page immediately tell you the type of firm they are?  Give you a glimpse of how it would be to work with them?  I love it.  Maybe they should never go live with their new and improved website. One note however, is that when you see something that is “cool” is that you have to evaluate whether it makes sense for your business.  As a web design firm, spending time and money on a website under construction page makes sense.  However, if you are an accounting firm, that same spend might not be worth it — because you’re not selling your creativity.  You’re trying to project a different message.  Stay true to who you are and you can’t go wrong!

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Written by

Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.