Watch and Learn

The other day I was using Adobe Illustrator to design a logo.  Normally, I pass on this work to one of my go-to graphic designers (always a good call) but this was a special project and I had a strong idea of what I wanted.  I’m not a bad designer, but I’m a slow one.  Seriously, I’d make about $1/hour if I did graphic design myself.   You have to know what you’re good at, right?  I can whip out a press release or a case study in no time, but design – nope, I belabor every permutation. As I was working on the logo, my 5th grade daughter sat down next to me and asked if she could play with the logo.  Sure! So I handed over the computer and watched as she randomly just hit buttons investigating what every little thing did.  In no time, she had found all these cool new features that I didn’t know even existed.  Here’s the logo she created: (Don’t you love the tagline?!)  Mom OK, so her logo is a little busy, but I love how she just jumped in and looked around.  I would never do that! I wondered. When did I become so careful?  Why do I look in the help files before just messing around with the program?  But I think it’s just my nature.  Whenever I get a new gadget, I’ll sit down with the manual and read it cover-to-cover.  I hate doing things wrong, but sometimes there is no wrong. There’s no consequence. The best thing is to just dive in.   I think the lesson here is to watch and learn from others who are different than you.  Look what I learned from an 11-year-old.  Amazing!

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Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.