Every time someone asks me what my favorite marketing book is I feel like they are asking who my favorite child is.
I assure you that I love both my children equally, but I also recognize that my children each have their own identity. My daughter loves to be the center of attention. She likes to have her hands in everything and has a knack for excelling at the things she tries because of her ability to adapt. Unlike his younger sister, my son is the quiet observer. He thinks things through and analyses situations before diving in headfirst. When he decides to dedicate himself to someone or something he goes all in, which is why he also excels in the things he is most passionate about. As a mother of two wonderful children with two totally different approaches to life I have learned A LOT!
The same is true about the ten books I listed below. Although each one takes a different approach to marketing, each has helped me grow as a professional in the same way that my children have helped me grow and added unexplainable value to my personal life. I hope they will do the same for you.