Search Engine Optimization. SEO. What is it really? Why is it sooooo hard? Why is it soooooooooo hard to find someone you can trust to help you optimize your site?
Google Search has Indexed 1 Trillion URLs.
When someone types in your company name, or your main product/service and your geography, you want the search engines to serve up your site to the human being conducting the search. The only way to make that happen is to optimize your site so that the search engines can find it.
There are three main components of search engine optimization.
- Keyword research — must be done first, and done right!
- On-site search engine optimization – using keywords, title tags, URLs, etc.
- Off-site search engine optimization – getting backlinks, directory listings, etc.
Keyword research is the foundation, then the on-site and off-site components must be used together to “optimize” the effectiveness of your search engine optimization efforts.
I can teach you how to do the on-site search engine optimization yourself. It’s not that hard. In fact, the next post I write, I’ll give you the crib notes to do-it-yourself on-site search engine optimization.
But getting backlinks? The off-site optimization piece takes time, know-how, discipline…and did I mention TIME, which is something all of us are short on. That’s why I outsource all my SEO projects to a trusted partner, because I know I don’t have the time and discipline to do it myself — nor do my clients.
Channel partners (VARs, ISVs, distributors) often worry about channel competition. If they outsource their SEO work to someone like me who knows the channel model intimately, won’t I just equalize everyone? Actually the answer is NO. Everyone won’t do the work to the same level. PLUS, why would you want to spend the time education someone who knows NOTHING about your industry?!
Look at
Blytheco, the “800-lb. gorilla” of the Sage channel. They were early to recognize the power of search engine optimization, and they’ve been deeply focused on SEO for years and years. You might not be able to beat Blytheco for broad terms like “Sage Mas 90″, but you might be able to win more specific terms, like “Phoenix AZ Sage Mas 90 Reseller.” Because we know the industry, we can guide you to terms that might work — in a way that a SEO company off the streets never could.
PLUS, we can help you capture the leads that visit your website and convert them into paying customers. Being found online is just the first step. Then the work begins to get people to know, like and trust you!
Related posts:
- On Page Search Engine Optimization (SEO)
- Want to be a Channel Marketing Champion?
- Google Search tips
- Are Microsoft Dynamics Partners Ready for the Social Media Revolution?
- Microsoft Dynamics Partners – 62 days and counting….
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