Referring Qualified Leads

Posted in: Microsoft Dynamics, Referral Marketing, Requirements of every small business, Small Business Online  |  April 23, 2009 at 11:02 am
One comment
How many times has this happened to you?  You discover an urgent need with one of your customers or prospects.  They have budget.  They’re raring to go.  They are a qualified lead in every way – EXCEPT the product or service isn’t something you can deliver.  You either don’t have the training, you don’t love doing it, or it’s just not part of your business model.  What do you do?  Sometimes, you can refer that client to someone you already know and trust.  Of course, you have a go-to business network that you can usually rely on.  However sometimes, you don’t have anyone in your Rolodex who is a perfect fit….but you want to be helpful.  You may gain future business from this client – and it’s just nice to be nice, right? I’m encouraged to see lots of good online matching programs popping up to fill this void. For any industry, check out Referral Key, which allows you to easily expand your circle of trust to give an receive qualified lead referrals. If you are a Microsoft Partner, check out  Microsoft Matchmaker.  Microsoft Platform Partners will get paid $250 for every Microsoft Dynamics lead they enter into the system.   Use the link above to register for the free introductory webinar they’re hosting on April 30, 2009 at 10:00 a.m. PT.  For dental industry referrals, look into DDS Weblink, a program that allows you to make sure your patient recieves the proper care and follow up.  Know of any other programs that fit this niche?  Post a comment with a link to the referral lead service.  We all know that referrals are the BEST source of business.  The more you give, the more you’ll get!

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Written by

Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.