Do you podcast?  Should you? 

 For those of you who don’t know what I’m talking about, Wikipedia’s podcast definition is this:

A podcast is a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication.  (Read rest of podcast definition.)

I was having a conversation with John Jantsch, the author of Duct Tape Marketing, at our coaches conference a couple of weeks back.  He and several of my Duct Tape Marketing colleagues were raving about the effectiveness of small business podcasts.  I haven’t added this tool to my marketing mix (yet), but I am considering it. 

I like the freedom that a podcast brings.  Your listener isn’t chained to their desk.  They can be walking the dog, driving in their car, at the gym, and filling otherwise unproductive moments with your business wisdom.  They are getting to know, like and trust you in a deeper way, because hearing your voice is more powerful than just reading your words. 

So I guess my question is this.  Do you subscribe to podcasts?  Why or why not? 

If you’re just not sure where to find podcasts, here are a few “top 15″ lists to get started.

• 15 Podcasts That Will Make You Richer by Business Pundit
• 15 Podcasts That Will Make You Smarter by College Crunch
• 15 Podcasts Every Geek Should Listen To by Make Use Of

Being a smart, rich geek.  I’d be OK with that!