Podcasting As a Small Business Marketing Tool

Posted in: Duct Tape Marketing, Small Business Online, social media marketing  |  November 4, 2009 at 8:18 am
3 comments
Do you podcast?  Should you?  ipod  For those of you who don’t know what I’m talking about, Wikipedia’s podcast definition is this:
A podcast is a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication.  (Read rest of podcast definition.)
I was having a conversation with John Jantsch, the author of Duct Tape Marketing, at our coaches conference a couple of weeks back.  He and several of my Duct Tape Marketing colleagues were raving about the effectiveness of small business podcasts.  I haven’t added this tool to my marketing mix (yet), but I am considering it.  I like the freedom that a podcast brings.  Your listener isn’t chained to their desk.  They can be walking the dog, driving in their car, at the gym, and filling otherwise unproductive moments with your business wisdom.  They are getting to know, like and trust you in a deeper way, because hearing your voice is more powerful than just reading your words.  So I guess my question is this.  Do you subscribe to podcasts?  Why or why not?  If you’re just not sure where to find podcasts, here are a few “top 15″ lists to get started. Being a smart, rich geek.  I’d be OK with that!

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Written by

Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.