Do we need the marketing hype?

Posted in: Small Business Online  |  August 18, 2008 at 9:45 am
3 comments
Marketing hype drives me crazy.  I understand the need to be compelling, persuasive, and time-critical, but do marketers really have to underline and highlight every third word?  When I respond to an interesting marketing offer, and find a landing page filled with marketing hype, I just want to abandon the page.  Personally I’m turned off by 2000-word pages, 3-5 testimonials, and fake price slashing that’s done to convince me I am getting a great deal.  Am I the only one?  This marketing tactic must be effective (or must have been greatly effective at one time), because so many people use it. Tell me please, readers, am I missing the boat?  Does the marketing hype make you want to buy?

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