Is your business on the road to hell?

 You know the road I’m talking about – it’s the one paved with good intentions.

 Remember how before the New Year you promised yourself you’d commit to growing your business in 2009?   You’d start an email newsletter.  You’d start a blog.  You’d do monthly mailings. You’d start calling 5 customers every Friday.  Whatever your promises were, are you doing them?

 It’s February now. 

The truth it’s oh-so-easy to be well-intentioned, but lack the structure and commitment to achieve your goals. 

How can you get that grow-your-business marketing structure?  You need to create a marketing system and hold yourself accountable for executing to plan.  How can you do that?  You can:  

• Hire a marketing coach/consultant. 
• Buy the Duct Tape Marketing System. 
• Buy Marketing Plan Pro. 
• Put a big calendar whiteboard on your wall. 
• Write your tasks in your day planner. 
• Put your daily tasks in Microsoft Outlook.

There are lots ways to get structure – you just need to figure out what will work for you.  Because – without structure – you will never be consistent with your marketing.  It’s just too easy to put off  marketing tasks and focus on the other 99 aspects of your business.  A structured marketing system tells you exactly what you need to do every day, every week and every month to bring in a steady stream of clients.

I don’t want to see you on the road to business hell.  That’s an awful place where creditors are calling, payroll is late, and you have to make hard choices.  It’s not too late.  It’s never too late.  I’m sure you’ll agree with me that the road to riches – or even just a smooth and steady predictable road – is a lot more fun!

Related posts:

1. 7 Recession Proof Small Business Marketing Tips
2. Small Business Marketing Plans in 30 minutes!
3. Long-term business strategy
4. Free and Almost Free Small Business Marketing Tools
5. Make Your Small Business Rule!