While marketers remain firmly convinced of the value of social media marketing, executives in the C-Suite may not yet be convinced.  So how do you speak their language, and help your CFO, CTO or CEO understand how social media marketing can help you grow your business?

Well, shoot, I couldn’t say it any better than this:   http://www.interactiveinsightsgroup.com/blog1/how-to-sell-social-media-to-cynics-skeptics-luddites-tips-resources-advice/  Robin and John have compiled a list from social media experts who explain:

• 8 Tips for Selling Social Media to CFOs
• Selling Social Media “Up” to Management
• How to Champion Social Media at Work
• 12 Ways to Sell Social Media to Your Boss
• 10 Common Objections to Social Media Adoption
• And so many more great articles about Social Media Marketing!

The benefit of social media marketing isn’t always immediately obvious.  It can look like too much fun to be “real work” – and I’ll be the first to admit it can be a collossal waste of time if you aren’t doing it right.  

Like any marketing strategy, you need to decide whether social media is an appropriate tactic for you, and if it is – how will you execute?  How, who, when and where will you engage with social media marketing?  How will you justify the time spent to your CFO?  How will you measure your ROI? 

Thanks Robin and John for that great list of How to Sell Social Media to Your Boss!  Keep up the great work!