Have a Happier New Year with Micro-Goals!

Posted in: Tips and Tricks  |  January 6, 2009 at 12:55 pm
One comment
I have New Years Resolutions, and you probably do too. The problem I see is that when people set big result-oriented far-away goals, it’s easy to lose sight of how to get there.  People have a natural tendency to procrastinate, and then they end up trying to cram to meet their goal. Ever want to lose 20 lbs. for the wedding next weekend?  Then you know what I mean! I think it’s better to set micro-goals.   Your micro-goals will become daily habits, and the results will manifest themselves.  As an example, you might have a personal goal to lose 20 lbs by April 1st. The weight is just a measurement of the habits you’ve adhered to between now and April 1st. So pay attention to the micro-goals, which will become habits, and you’ll achieve the desired result at the end – or at least you’ll get close! For business, maybe your goal is to add ten customers by June 1. What are the habits you could develop and do every day to acquire these 10 new customers? Daily or weekly you could set micro-goals to:
  • Comment on industry blog posts
  • Write blog posts
  • Write articles
  • Improve a section of your website
  • Attend a networking event
  • Call your customers and thank them for their business
  • Hand-write notes to contacts
  • Read a book about marketing or sales
    • Oh the list could go on and on…. I’ve always been a big fan of Stephen Covey, who preaches that the first 20 minutes of every day should be spent planning.  Then the rest is just execution.  Easy, right? Well, if it were that easy, everyone would do it. Discipline takes time to develop. Start with micro-goals, and you’ll be well on your way to a happier new year.  HAPPY NEW YEAR FROM TORNADO MARKETING! 
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    Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.