Google Alerts, An Essential Part of Social Media Strategy

Posted in: Small Business Online, Tips and Tricks  |  January 13, 2009 at 4:12 pm
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Image representing Google Alerts as depicted i...
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You’re using Google Alerts, aren’t you?  No? Well then, sit right down and listen up, because Google Alerts will save you from countless hours of web surfing, and is an essential tool in your marketing strategy.  Did you know:
  • The Internet is composed of  that 108,810,358 distinct websites? (as of February 2007, according to the Netcraft Web Server Survey)
  • There are over 112.8 million blogs (according to Technorati).
  • 175,000 new blogs are created every day (though admittedly some of those are splogs (aka spam blogs)
That doesn’t mean you shouldn’t write a blog – you should, especially if you have something interesting to share with the world.  What it means though is that it’s virtually impossible to keep up on all the new and interesting things going on in your industry, With time being your most precious resource, you need to filter the information and get it delivered to you!   That’s why I’ve put together this two minute video that shows you exactly what you need to do to get started. Bring the mountain to Mohammed Google Alerts brings the mountain of information to you, consolidated into one neat little email (or RSS) package.  Once you have the alert set up, and delivering the information, you can use it as a foundational piece of your SEO and Social Media Strategy. Act on the alerts by:
  • Comment on a blog a day.
  • Send a letter of congratulations! (Did someone get a new job, an award or a promotion?)
  • Track which bloggers and journalists cover your industry.
  • Write a blog post.
  • Check out the competition.
  • Create a new product or service that addresses the concerns you’re hearing.
Once you start using Google Alerts, you’ll wonder how you managed to live without them all this time.  Do you use Google Alerts?  In what innovative ways do you use them to help your business?
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Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.