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Right now, I’m running events for two local not-for-profits – FCI Art Show and Capital K9′s Dog Paddle. We’ve just started launching our social media programs to build awareness and generate traffic for both events. (Go become fans!!!)
The first event, the FCI Art Show and Auction is a silent auction sponsored by Food Concepts and other civic-minded local businesss. It’s free to attend and raises money for our local community non-profit, Middleton Outreach Ministry, (known as MOM.) - The second event, Dog Paddle, lets dogs go swimming at the local pool (after it closes for the season), and costs $10 per dog. The event raises money for the Capital K9s, an organization that funds the K9 unit of the Madison Police Department.
When setting up the FCI Art Show, I re-fell in love with EventBrite (not an affiliate link) - and now I’m super bummed that I can’t use the service for the Capital K9s Dog Paddle event. I forgot how much I love EventBrite. It’s a fabulous service for free events, and for higher-ticket events. Not only does it take your registrations, but it encourages your event attendees to tweet and status update their friends about the event. I love how easily the social media tools are integrated with the registration.
Unfortunately, Dog Paddle is in that uncomfortable middle — not free, but not expensive enough to make the automation worth it. Even showing our non-profit status, we’d have to pay 2% + 99 cents per ticket, PLUS the2.9% plus 30 cent transaction fee through Paypal. That would end up costing us $2 for every $10 . So for now, we’ll have to take Dog Paddle registrations the old fashioned pen and paper way. (You know how much I hate that.) The good news is that the event is so popular that we sell out anyway. We usually have over 1000 dogs come-and-go throughout the course of the day. (WOW!)
If you’re in the Madison / Middleton area, I encourage you to come out for these two great — but very different — events that are raising money for two great causes.
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