Drinking the Duct Tape Marketing Kool-Aid

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In my Duct Tape Marketing workshops and coaching sessions, we talk about the sales hour-glass, the marketing system that turns the prospects into tryers, buyers, repeat buyers, and raving fans. Well, this week John Jantsch of Duct Tape Marketing showed us exactly how that’s done!

Adrianne Machina, Duct Tape Marketing Coach

About 25 of of the Duct Tape Marketing Coaches descended on Kansas City, Missouri for a 3-day intensive conference. Every one of us Duct Tape Marketing Coaches has at least 10 years of marketing experience, and yet every one of us was overwhelmed my the quality and quantity of fresh, compelling content. We were all “drinking from the firehose”, trying to soak up as much of the new information as we could. How refreshing! All of us have already bought into Duct Tape Marketing – but John inspired each of to reach for a new level of success with our businesses. The message here is that even if you have customers who have bought your products and services in the past, doesn’t mean that you can’t host sessions that will make them even happier and you even more profitable! Sage and Microsoft Dynamics both put great importance on partner and customer conference because they know that bringing people together around a singular goal creates enthusiasm and energy. Sure, you could learn the information over a web-conference, but it’s not at all the same. Even small businesses can create excitement with lunch-and-learns, preferred-customer days, and similar in-person events. Of my many to-do’s for the meeting, is: 1. Read Seth Godin’s new book, Tribes: We Need You to Lead Us 2. Tell all my friends to go vote for Canadian Duct Tape Marketing Coach Cidnee Stephen, so she and Sales Coach Kim Duke get picked up for a national TV show http://tinyurl.com/446est (And yes, Cidnee is that funny in person too! Handcuffs …really? You decide, but I’m just saying that I gave them 5 stars. Their show won’t be boring. That’s for sure!) 3. Tell more people that if they don’t have enough, high-caliber clients today, then they absolutely must get started on the Duct Tape Marketing Guided Marketing Plan. I haven’t pushed this program enough, but I will because THE RESULTS speak for themselves. Not just my clients, but across the country, real struggling businesses are seeing real results by applying a system to calm their marketing madness. If you don’t want a California marketing coach, you can go out to the Find a Duct Tape Marketing Coach site and search for someone closer to you. I have tons of new information to share with you soon about the new offerings that are coming out from the Duct Tape Coaches network – but you’ll just have to wait – with eager anticipation, I hope!

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Written by Adrianne-Machina