Every aspect of your business can be improved through systematized. That said, you also want to leave open opportunities for your people to add their own personal DNA.
If your people are the best and brightest, let them show it. If your people are friendly, give them some room to brighten someone’s day. Don’t dictate exactly how everything needs to be done. Tell them what they need to do, and let them figure out how to do it.
You may have seen this story before, but it’s a great reminder to tell employees what their over-arching objective should be — then sit back and watch how they use their creativity to execute your plan.
As you can see, customer service is part of marketing. It’s creating a transformative customer experience.
Do you have examples of how you’ve allowed your employees to use their creativity? Please share!
Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals.
When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.
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