This video is proof that B2B company videos don’t have to be boring!  Companies can create something that people want to share — and they can get their core message across at the same time.

By the way, thanks to Robert Lesser for sharing his Direct Impact Now blog on LinkedIn, which linked to the Bnet Sales Machine blog that posted this YouTube video.  I bet Kadient gets more mileage and more customers from this video than from 1000 hours of telemarketing.

But social media marketing doesn’t work for B2B companies, does it?  Oh, it does?  Huh.