This video is proof that B2B company videos don’t have to be boring! Companies can create something that people want to share — and they can get their core message across at the same time.
By the way, thanks to Robert Lesser for sharing his Direct Impact Now blog on LinkedIn, which linked to the Bnet Sales Machine blog that posted this YouTube video. I bet Kadient gets more mileage and more customers from this video than from 1000 hours of telemarketing.
But social media marketing doesn’t work for B2B companies, does it? Oh, it does? Huh.
Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals.
When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.
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