Charitable Giving and Small Business

Charities are hurting for dollars right now.  As more Americans worry about paying their mortgages, they’re watching their disposable income closer than ever – and that includes what they donate to charity.  My friend, fellow Duct Tape Marketing Coach, and the master of “good cause” marketing, Randy Vaughn, wrote a great post recently for the American Express Open Forum about Charitable Giving.  In his post he writes,

Give out of a generous spirit and you will receive the proper recognition as a secondary benefit (the first benefit comes from giving and helping others). 

He goes on to give 5 easy and fun ways that your small business can give to charity.   Both you and the charity will benefit when you promote a cause that you believe in.  Plus, when you give back, you’re often humbled, left feeling extremely grateful for all you have. You might be struggling – but no matter how bad your situation is, some else is worse off.  I’m reminded of this email I received from a friend.

If you have food in the fridge, clothes on your back, a roof overhead, and a place to sleep, you are richer than 75% of this world. If you have money in the bank and spare change somewhere, you are among the top 8% of the world’s wealthy. And if you can read this message, you are more blessed than more than the two billion people in the world who cannot read at all.

For ideas on how you can give back, read the American Express Open Forum about Charitable Giving.

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