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In our efforts to be lead generation marketing machines, sometimes we forget to do the most obvious little things -- like promote newsworthy information in our signature line.
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Category Archives: Tips and Tricks
Public Speaking as a Marketing Tool
Public speaking provides a golden opportunity to market your business - but it's often overlooked as a marketing tool because people fear public speaking.
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Exchange Business Cards Through Text or Email
Users of DubMeNow can email or text their contact info to you. Once you accept the message, it moves into your phone database. Depending upon your particular set-up, the contact info can sync with your desktop CRM or contact management software when you perform the next sync. Its
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Google Alerts, An Essential Part of Social Media Strategy
You're using Google Alerts, aren't you? No? Well then, sit right down and listen up, because Google Alerts will save you from countless hours of web surfing, and is an essential tool in your marketing strategy. That's why I've put together this two minute video that shows you
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Have a Happier New Year with Micro-Goals!
For business, maybe your goal is to add ten customers by June 1. What are the habits you could develop and do every day to acquire these 10 new customers?
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Charitable Giving and Small Business
...5 easy and fun ways that your small business can give to charity. Both you and the charity will benefit when you promote a cause that you believe in. Plus, when you give back, you're often humbled, left feeling extremely grateful for all you have.
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Building Trust, Small Business Marketing in a Recession
Your small business needs to boost its trust factor to shorten your sales cycle and increase your lead-to-sales conversion ratio.
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Is Social Media a Time-Waster or a Wise Investment?
For some of us, social media is like breathing. We check Twitter every day (ok, 10-15 times a day). We blog every day (or at least try). We have a group of friends on Facebook, MySpace, FriendFeed, plurk and all of the other creatively named social sites. But for others, like Landon
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Writing when there is nothing to write about
Most people start blogs about a topic they are passionate or knowledgeable about. They think that because they love a topic or know a lot about it – it will be easy to maintain daily posts. Unfortunately, this is easier said than done. Despite your passion or knowledge, you don’t
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What is your marketing perspective
Are your marketing messages crafted through a business owner’s eyes or through a potential client’s eyes? A business owner sees the cost, the time, the effort and energy that goes into creating a marketing piece. The business owner’s perspective is that marketing is meant as a means to sell something. A potential client
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