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Normally I wouldn’t talk politics, but when there is a marketing blunder on the campaign trail I simply can’t help myself. Meet Jane Corwin. She was a New York Assemblywoman running for Congress. If her elegant website and well written copy on JaneCorwin.com is any indication of her character, then
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Category Archives: Small Business Online
Eventbrite for Non-Profits
Right now I'm running events for two local not-for-profits - FCI Art Show and Capital K9's Dog Paddle. We've just started launching our social media programs to build awareness and generate traffic for both events. (Go become fans!!!)
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Social Media Self-Reflection
There are times when I don't like what I see in my social media profiles, and I simply adjust. But there are some people that I'd bet never look back at their own updates.
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Search Engine Optimization for Channel Partners
When someone types in your company name, or your main product/service and your geography, you want the search engines to serve up your site to the human being conducting the search. The only way to make that happen is to optimize your site so that the search engines can
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Podcasting As a Small Business Marketing Tool
I like the freedom that a podcast brings. Your listener isn't chained to their desk. They can be walking the dog, driving in their car, at the gym, and filling otherwise unproductive moments with your business wisdom. They are getting to know, like and trust you in
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Don’t suck at blogging
As I was scratching my head, committed to writing a blog post, but not committed to a topic, I ran across a great article by a Twitter friend of mine, Adam Baker, called "How NOT to Suck at Blogging..."
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Blog. You Might Just Save a Life!
Thanks to a handful of blogs that were well optimized for the keywords "dog poisoning" and "hop poisoning in dogs", I was able to quickly figure out that my sweet little dog Roxy was probably poisoned by the hop plants growing in our new backyard.
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Referring Qualified Leads
You discover an urgent need with one of your customers or prospects. They have budget. They're raring to go. They are a qualified lead in every way - EXCEPT the product or service isn't something you can deliver. What do you do?
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Orange County Blogging for Business Marketing MeetUp
If you're not blogging about your business, you are missing out on one of the most effective and affordable ways to promote your business online!
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Dear Famous Internet Marketer
Last week, one of those "famous" internet marketers sent me an email. He was mad because people were taking too long to see the value of his product. His readers would hem-and-haw before making a purchase. I'm sure his email was meant to be some
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