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The same thing also happens in business. All of a sudden (it seems) you realize – My pipeline has dried up. No fresh leads are coming in. What happened? I better get MOVING! So you put forth a BURST of activity, but if you are
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Category Archives: Small Business Marketing Materials
Make Your Marketing Messages Simple
When complex solution providers fail to make their messages personal, simple, emotional and compelling, their products and services don't sell -- at least not as fast as they would like, which drives up the cost of sale.
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5 Warning Signs: When Marketing Needs to Lower Expectations
There are five warning flags that indicate that your marketing message and your reality are not in sync. You can either fix your marketing or fix your delivery - but ignoring the problems will not make them go away. It'll just make it worse.
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7 Tips to Creating Incredible Credible Marketing Materials
Head on over to HP's Small Business Marketing Guide to see the article I wrote on creating incredible, credible marketing materials. I gave readers seven practical tips for creating DIY marketing materials. I hope you enjoy it!
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