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At my Mission Viejo Toastmasters Club meeting recently, a group of us were discussing how to attract more members. Attendance has been really low over the summer, and the group would be more fun with more people. The ironic thing is that our group actually has about 25 members –
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Category Archives: Requirements of every small business
Is Social Media a Time-Waster or a Wise Investment?
For some of us, social media is like breathing. We check Twitter every day (ok, 10-15 times a day). We blog every day (or at least try). We have a group of friends on Facebook, MySpace, FriendFeed, plurk and all of the other creatively named social sites. But for others, like Landon
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3 almost free ways to improve your marketing
Simply put: marketing is one of the most important things that your business can do to get more business. And it can get expensive in a hurry. But, there are some easy ways to increase your marketing without increasing your marketing cost. Here are 3 of the tactics that we use,
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Duct Tape Marketing’s Coaching Excellence Series
John Jantsch, Author of Duct Tape Marketing, is getting ready for his next in the Coaching Excellence Series. Next week he will be interviewing David Meerman Scott. The interview will be held on July 16th at Noon CDT. The seminars are free and give you a great opportunity to hear
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The all-important referral
There is no ‘one way’ to get referrals, but there are a lot of simple things you can do to make it easier and more likely that you will get them! But, when I am talking to my clients about getting more referrals, I usually tell them to follow these
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Do you know a good advertisment when you see one?
I was looking in the newspaper the other day, and my eyes ran across an advertisement for dental implants. Normally, I don’t pay much attention to the ads, but this one stopped me in my tracks. Unfortunately, not because it was a good one. After looking at it for a couple
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The difficulty of consistent marketing
John Jantsch asked his readers today to answer 2 questions: What is the easiest part of marketing? What is the hardest part of marketing? And it got me thinking… I would have to say: 1. The hardest part of marketing is doing it on a consistent basis. 2. The easiest part
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Come meet the Tornado Marketing Team
Tonight and tomorrow Adrianne Machina and Kirsten Wright from Tornado Marketing will be presenting at two Small Business Meetups in the Orange County / Irvine area. For the last week we have been prepping our material, planning our presentations and getting very excited! After the meetings, our presentations will be available
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Make Your Small Business Rule!
I spent Friday and Saturday drinking in the wisdom of Christina Comaford-Lynch, Jack Canfield, Mark Victor Hansen, Alex Mandossian and many other great minds who presented and attended the “Rules for Renegades Summit.“ My brain was completely on overload by the end. So many great ideas. So practical. So meaty. I’m so excited put these
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So….what’s your marketing story?
Today only! Get your marketing story written by the award winning director, George Lucas. He will work with you to learn about your company, develop a killer hook and craft a story worthy of the big screen. Ok, so George Lucas isn’t really offering to write your marketing story or turn
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