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Recently, I went outside of my marketing comfort zone, and spent a weekend in Phoenix learning about sales and leadership from Blair Singer.
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Category Archives: Entrepreneur Excellence
Goodbye 2009. Hello 2010!
What did you do that WORKED this year? What went right? Is there a way that you can continue to capitalize on what you did? By focusing on the positive and reinforcing your ability to create what you want, you just might be inspired with the
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5 Warning Signs: When Marketing Needs to Lower Expectations
There are five warning flags that indicate that your marketing message and your reality are not in sync. You can either fix your marketing or fix your delivery - but ignoring the problems will not make them go away. It'll just make it worse.
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Watch and Learn
When did I become so careful? Why do I look in the help files before just messing around with the program?
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Orange County Blogging for Business Marketing MeetUp
If you're not blogging about your business, you are missing out on one of the most effective and affordable ways to promote your business online!
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OC Duct Tape Marketing Meetup
With so many small businesses truly needing marketing help right now, I've decided to launch a low-cost workshop series aimed at Orange County's entrepreneurial community.
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Differentiating in Professional Services
Are you having a hard time writing a tagline? I'm a BIG fan of taglines, because they give you an extra few words to describe your company and what you do. But if you read the taglines of many professional service firms, they begin to all sound alike.
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Forget Your ABCs to Succeed in the New School of Marketing
Remember the olden days when you were taught your ABCs….meaning Always Be Closing? Yuck! Let’s change it to Always Be Contributing. I know that sounds a little cheesy, but the truth is that referral marketing, relationship marketing, word of mouth marketing and social media marketing all depend on people LIKING
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Calling all Orange County Entrepreneurs!
Real-life in-person networking is one of the lowest-cost, highest-impact and most-sustainable marketing efforts you can do on a consistent basis.
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Prioritizing your Small Business Marketing Efforts
Clients and friends are always asking me, "How much of my time and money should be spent online?" In most cases, I recommend about 75% of any small business marketing effort should be invested online - but there are exceptions.
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