Subscribe with RSS
THANK YOU JOHN JANTSCH! Recently I spent some time trying to explain Twitter for business to a client. After the conversation, I kept thinking ‘someone should write a guide’ but just didn’t have the time. Well thankfully I wasn’t the only one in need, and John Jantsch has answered my
Read more
Category Archives: Branding Brilliance
What is your marketing perspective
Are your marketing messages crafted through a business owner’s eyes or through a potential client’s eyes? A business owner sees the cost, the time, the effort and energy that goes into creating a marketing piece. The business owner’s perspective is that marketing is meant as a means to sell something. A potential client
Read more
5 Tips for Hiring a Graphic Designer or Marketing Agency
Here are 5 tips for companies hiring graphic designers and marketing agencies.
Read more
They’re just words – or are they?!
I'm reading Ken Folliet's "The Pillars of the Earth" - but what does a fiction novel have to do with small business marketing? The point is that good writing makes a huge difference. Good writing can be the crucial difference between campaigns that flourish, and campaigns that
Read more
Why did we create the Tornado Marketing blog?
Tornado Marketing posted it’s 100th blog yesterday!! Time to break out the premium coffee (I would say champagne…but I still have to get some work done today!) Writing our 100th post is definitely a milestone worth celebrating, but it is also cause for reflection. I spent a little time looking back
Read more
The difficulty of consistent marketing
John Jantsch asked his readers today to answer 2 questions: What is the easiest part of marketing? What is the hardest part of marketing? And it got me thinking… I would have to say: 1. The hardest part of marketing is doing it on a consistent basis. 2. The easiest part
Read more
Marketing story via a video on the web
Last week, we talked about creating your Marketing Story. What we didn’t mention is that it doesn’t have to be in writing only. I always get the question, ‘Where did you come up with the name ‘Tornado Marketing”. Yes, I could write it up and send them a pdf about
Read more
Brand yourself!
Branding your business doesn’t have to take a lot of money – what it does take is a little bit of time, and some well thought out tactics. The web has become such a pivotal part of business, so I find it only fitting to talk about 3 ways to
Read more
OC Metro Business Card Contest
I often chastise owners for spending money on “frilly” marketing – like creating poorly-thought-out flashy websites with lots of bells and whistles, but little substance. The bottom line is that the business value needs to come first; creative second. And the truth is that some businesses need to project more “sizzle”
Read more
Final tip from the MarketingSherpa – Tip #5
-> Tip #5. Follow-up tactics and the big picture A telemarketing mistake Rizzo often sees is teams that are too focused on an immediate goal and not on the long-term marketing potential of a telephone conversation. “There is so much time and attention spent on locating the ‘hot’ lead or
Read more