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When I ran across “stunning†Astoria University advertisement in SkyMall magazine, I literally laughed out loud. I'm shocked at my own self-control for not poking my seatmate in the arm so that I could ramble for 20 minutes about all the things that are so very wrong with this ad.
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Category Archives: Branding Brilliance
Make Your Email Signature Count!
In our efforts to be lead generation marketing machines, sometimes we forget to do the most obvious little things -- like promote newsworthy information in our signature line.
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B2B Holiday Marketing
B2B marketers have an opportunity to use up the last of their customers' 2010 budget -- and to get commitments for projects beginning January 1st. It's also time to thank the customers who kept you in business throughout 2010.
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I hated movie theaters until last weekend.
Until last weekend, I thought of movie theaters as expensive, fattening, and inconvenient. Personally – I’d rather stay home. After all, there are a ton of movies on DVD I haven’t seen yet.
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Even a Website Under Construction Can be Remarkable
Doesn't this "website under construction" page immediately tell you the type of firm they are? Give you a glimpse of how it would be to work with them? I love it. Maybe they should never go live with their new and improved website.
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Optical Illusions Create Memorable Marketing
Looking for a little creative inspiration to spice up your marketing efforts? The whole Mighty Optical Illusions website is pretty fascinating, but particularly their attention-getting ads and billboards sections. You may not be advertising on billboards, but certainly you can get some good ideas for thinking "out of the
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7 Tips to Creating Incredible Credible Marketing Materials
Head on over to HP's Small Business Marketing Guide to see the article I wrote on creating incredible, credible marketing materials. I gave readers seven practical tips for creating DIY marketing materials. I hope you enjoy it!
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Dear Famous Internet Marketer
Last week, one of those "famous" internet marketers sent me an email. He was mad because people were taking too long to see the value of his product. His readers would hem-and-haw before making a purchase. I'm sure his email was meant to be some
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What did you think of the Superbowl ads
What did you like or hate about the Superbowl ads? Did you learn anything from the Superbowl ads that you can apply to your own marketing?
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Creepy old advertising
Can you believe these ads? That beauty micrometer looks painful. And who knew Lysol could create such a happy marriage? Now where does that Lysol go? WHAT? Not on the floors or appliances? Oh my....
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