Going GREEN

Posted in: Requirements of every small business  |  September 11, 2008 at 10:57 am
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Everyone wants to be greener, right?  Wouldn’t you love to know how to help your business go green, AND save money at the same time? One of the easiest (and most affordable) ways go go green is to minimize your printed marketing collateral. Most companies can do-away-with or significantly reduce the amount of printed marketing materials they use. Most marketing documents have a short shelf life – many end up in the trash before they’re even given to prospects and customers. 
 To reduce the amount of marketing waste, I tell my clients to:  
  • Create one multi-use folder that can house your marketing kit (the above documents) This folder will add a professional polish and can be re-used for trainings, workshops, speaking events, and handouts. You can print as little as 250 folders very affordably through Vista Print.  Go to VistaPrint.com for more detail.  
  • Create a professional-layout for your product / service brochures, but only print on demand. Most laser printers do a fine printing job now.   You can get some beautiful (and affordable) templates from Stock Layouts.  Here at Tornado Marketing, we customize these templates all the time to create pieces that are beautiful and distinctive.  Go to StockLayouts.com.  Duct Tape Marketing’s Magnificent Marketing Materials program shows you all the best ways to create a beautiful, affordable and compelling Marketing Kit (and we here at Tornado Marketing can certainly help you create and customize the kit.)
  • Only print large runs when you are running an event or sponsoring a tradeshow (where people need to see your info, but don’t have a computer in front of them.)
  • Create a robust website so that you can email people pointing to a link or landing page on the website that answers their question(s).  Make your marketing kit download-able.   
  • Get permission to email people – and be respectful about how you use that privilege. Email is probably more convenient for both parties – and it’s greener than paper!  One tool that I have come to love is iContact. Apparently I’m not the only one who loves iContact because they just received a Web 2.0 Award for Best Marketing Application.  Go to iContact.com for more information. 
  • And I just talked to John Jantsch yesterday, and you can now even “go green” on your marketing plan – AND save an additional $25 to get the new Marketing Plan Pro powered by Duct Tape Marketing I’ve been raving about.  You must use this MARKETING PLAN PRO link to get this limited-time discount.
Go green people!  It’s good for the earth.  It’s good for business. Disclosure:  I do make a few dollars as an affiliate using the links above, but I assure you that I only promote products that I love.  These companies have proven to me over time that they are the best out there, so really, they turned me into a “raving fan” and I’d tell you about them whether I got paid to or not.  But hey, why not pay me?  Otherwise it’s just more for them, right? 
 
 
 

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Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.