Subscribe with RSSIf you are nervous about your business being left in the dust because you haven’t jumped on the Google+ band wagon yet, don’t be. As it stands, businesses are not welcome on Google+, at least not yet anyway. Google says that should change in the near future. And don’t bother
Read more
Normally I wouldn’t talk politics, but when there is a marketing blunder on the campaign trail I simply can’t help myself. Meet Jane Corwin. She was a New York Assemblywoman running for Congress. If her elegant website and well written copy on JaneCorwin.com is any indication of her character, then
Read more
10 Major Marketing Mistakes in the Astoria University Ad
When I ran across “stunning” Astoria University advertisement in SkyMall magazine, I literally laughed out loud. I'm shocked at my own self-control for not poking my seatmate in the arm so that I could ramble for 20 minutes about all the things that are so very wrong with this ad.
Read more
Malcolm Gladwell at Microsoft Convergence 2011
If you made it to Malcolm Gladwell's closing keynote at Microsoft Convergence, what did you think? What did you take away? Hope to you at Microsoft Convergence 2012 -- if not sooner.
Read more
Lazy Writing Makes Me Crazy
I go nutso when you are a full-blown adult and you write like a third grader. "How are you? I am fine. I like cats. I hate dogs. I..." The adult version seems to overuse of "this, it, there, he/she/they."
Read more