Barack Obama, The Most Successful New Media Success Story

Posted in: Small Business Online  |  November 18, 2008 at 4:25 pm
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In a recent blog post, Ten Marketing Lessons from the Barack Obama Presidential Campaign, David Meerman Scott did a fantastic job of explaining how Barack Obama had used new media and sound marketing principles to win the Presidency.  In fact, David Meerman Scott goes on to say:
In my opinion, Barack Obama is the most successful “new marketer” in history.
Wow, MOST SUCCESSFUL new marketer in history – that’s praise indeed!  With an election that was so incredibly close, new media made the difference in Barack Obama becoming our 44th President of the United States. 
Obama's Ad on Facebook

Obama

For those of you who like the hard statistics, you *HAVE TO* go check out the post by John Quily called  Barack Obama vs. John McCain’s Social Media and Search Engine Scorecard.   John Quily’s charts and analyses show that Obama DOMINATED all aspects of the social media and search engines - MySpace, Facebook, Flickr, Twitter, Technorati, Google, Yahoo – in fact McCain’s only statistical online “win” was on Yahoo News, driven by traditional news sources.  Go check it the Presential New Media Scorecard for yourself!  So do you really think that new media can’t work for YOU?!  How many times have you been **THAT CLOSE** to signing a deal, but they chose “the other guy” because of some slight preference.  Learn from Barack Obama, elected our 44th President of the United States of America - largely due to his success in online marketing.  He rallied his tribe of followers, and got them involved. He tweeted, and emailed and texted.  He solicited friends.  You can do that too! Being the new media superstar that he is, I wonder if Barack Obama will survive giving up his Blackberry – and ALL email?!  I know I couldn’t run a company without these tools.  How will he run our country without them?!  Perhaps it’s time that policy changes.

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Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.