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I truly believe that businesses in general (and Microsoft Dynamics partners in particular) will be making a huge mistake if they choose to ignore this new era of business blogging and social media. Web 2.0 is a game-changing phenomenon. Never before has it been so easy, and so
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About: Tornado
Recent Posts by Tornado
I don’t have time for marketing!
Posted in: Requirements of every small business | , by Tornado
It’s the one phrase I hear ALL the time when I first meet with people. “I know we should be doing more, but we just don’t have time for marketing,” they confess dolefully. I also hear its variants: “I know our website hasn’t been updated in 10 years, but….” “I know we
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The Partner Event for Microsoft Dynamics Partners and ISVs
Posted in: Entrepreneur Excellence | , by Tornado
Are you a Microsoft Dynamics Partner? Are you going to The Partner Event? If you are unfamiliar with the event, it is a mixture of the old Great Plains Stampede and BBC, and takes place from September 14-16th in Great Plains’ old stomping grounds – Fargo, North Dakota. I’m going.
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Marketing to attract the ideal client
At my Mission Viejo Toastmasters Club meeting recently, a group of us were discussing how to attract more members. Attendance has been really low over the summer, and the group would be more fun with more people. The ironic thing is that our group actually has about 25 members –
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Do we need the marketing hype?
Posted in: Small Business Online | , by Tornado
Marketing hype drives me crazy. I understand the need to be compelling, persuasive, and time-critical, but do marketers really have to underline and highlight every third word? When I respond to an interesting marketing offer, and find a landing page filled with marketing hype, I just want to abandon the page. Personally I’m
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Recent Comments by Tornado
- January 31, 2011 on Lazy Writing Makes Me Crazy
- May 20, 2010 on Search Engine Optimization for Channel Partners
- May 20, 2010 on Search Engine Optimization for Channel Partners
- March 19, 2010 on Customer Service Is Marketing
- March 19, 2010 on Customer Service Is Marketing