Businesses are constantly trying to balance marketing hype with reality.  Of course, you want your marketing materials to grab your prospect’s attention, but you also want to set some expectations — because after all, you have to deliver on your promise, right?!  

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Head on over to HP’s Small Business Marketing Guide to see the article I wrote on creating incredible, credible marketing materials.   I gave readers seven practical tips for creating do-it-yourself marketing materials.  Enjoy!