7 Tips to Creating Incredible Credible Marketing Materials

Posted in: Branding Brilliance, Small Business Marketing Materials  |  April 9, 2009 at 10:58 am
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Businesses are constantly trying to balance marketing hype with reality.  Of course, you want your marketing materials to grab your prospect’s attention, but you also want to set some expectations — because after all, you have to deliver on your promise, right?!  
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Head on over to HP’s Small Business Marketing Guide to see the article I wrote on creating incredible, credible marketing materials.   I gave readers seven practical tips for creating do-it-yourself marketing materials.  Enjoy!

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Written by

Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and a partner in The Art of Online Marketing. Adrianne has spent over 15 years helping small businesses find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Adrianne provides valuable insight into how to market complex solutions. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you’ll differentiate from your competitors; consistently draw in your best prospects; and close more deals. When not working, Adrianne is usually found cheering on her kids’ sports teams, reading, or playing games (Scrabble anyone?). She is continually seeking work-life balance and the answer to life’s larger questions.