Archive for September, 2009

As I was scratching my head, committed to writing a blog post, but not committed to a topic, I ran across a great article by a Twitter friend of mine, Adam Baker, called “How NOT to Suck at Blogging…”

Well, I definitely don’t want to suck at blogging, and I don’t want my customers and blog readers to suck at blogging, so I was intrigued.

Now the article itself is more about blogging for monetization (whereas most of my readers and clients are blogging for business) BUT the blog post had several gems that overarch all types of blogging and in fact all types of business. Adam Baker, the Man vs. Debt’s blog author sums up the video shown below by Gary Vaynerchuk nicely.

• No non-sense follow your passion.
• Giving a shit about your readers.
• Stop crying.  Keep Hustling.
• Legacy is greater than currency.
• The nature of the game is changing. [still is]
• “Stop watching f***ing Lost”

Unlike Adam Baker, however, I’m a little embarrassed to admit that I’ve NEVER watched this video.  No wonder people love this guy.  He’s so unedited.  It’s refreshing.

Now what are you waiting for? Go follow your passion.  NOW! Doing what you love to do will not only ensure that you don’t suck at blogging, but you won’t suck at life either.

This video is proof that B2B company videos don’t have to be boring!  Companies can create something that people want to share — and they can get their core message across at the same time.

By the way, thanks to Robert Lesser for sharing his Direct Impact Now blog on LinkedIn, which linked to the Bnet Sales Machine blog that posted this YouTube video.  I bet Kadient gets more mileage and more customers from this video than from 1000 hours of telemarketing.

But social media marketing doesn’t work for B2B companies, does it?  Oh, it does?  Huh. 

Later this month, I’ll be speaking at The Partner Event, an annual Microsoft Dynamics partner sales and marketing conference held in Fargo, ND.  One of my presentations is called Irresistible ISV Marketing. (It sounds irresistible, doesn’t it?!)

Having been on the Microsoft Dynamics partner side of things, I have my own perspective on what makes ISV marketing irresistable OR irritating, but I want to hear your opinions as well.  I started asking my clients and friends about their experience working with ISVs – and I got so much new insight that I wanted to expand my survey sample.

Microsoft Dynamics Partners, please take our quick SURVEY and tell us what you think about ISV marketing.  Please pass it on to your colleagues as well!

See you in Fargo!