Archive for July, 2009

Routines make it easy to live your life effortlessly.

I would bet that every morning you do pretty much the same thing in the same order. Get up. Shower. Check email. Drive a regular route to work. After time, your routines become so ingrained that you stop thinking about them – until you want to or need to change them.Most of the time when I work with clients, we’re setting up a marketing system. We figure out what they need to do every day, every week, every month and every year to build strong demand for their business. We want to create strong marketing routines so that over time, marketing becomes increasingly effortless.

If you decide you want to lose weight, building a workout into your morning routine is a total pain at first (literally and metaphorically speaking). You don’t want to get out of bed. Your muscles hurt. However, if you stick with your new routine, if you keep your mind focused on your goal, your workout routine quickly becomes just part of what you do.

Same thing goes for marketing. When you first decide that need more sales, and you are going to commit yourself to marketing, it’s uncomfortable. It’s new. It feels foreign to spend time and money in a new and different way.

However, if you focus on the desired the end result (a healthy business with sales rolling in), and you commit to your marketing routine – doing it whether you feel like it or not – marketing will soon just become part of what you do. Soon, you’ll start noticing results. More website traffic. More newsletter subscriptions. More leads. More sales. And you’ll wonder why it took you so long to decide to market your business.

The KEY to creating a marketing routine is making that up-front commitment. The first step is always the hardest! We’re half-way through 2009 now. If your business is off, don’t wait to make a 2010 resolution to build a healthy business. Do it now.

Next post? When to shake up your routine. Make sure you subscribe, so you don’t miss it!