Archive for June, 2009

Public speaking is a phenomenally powerful marketing tool. 

I often tell clients to join local and trade associations – which is a good marketing strategy in of itself.  But the power of belonging to a group is multiplied tenfold if you can share your knowledge, get up and speak in front of the groups you belong to.  Public speaking provides a golden opportunity to market your business – but it’s often overlooked as a marketing tool because people fear public speaking.Â

You have to remember that polished public speakers aren’t born that way. They take steps to develop their public speaking skills.

Tonight, I’m giving Toastmasters Speech 10 – fulfilling my requirements to become a Toastmasters Competent Communicator.  When I joined our Mission Viejo Toastmasters Club I was a decent speaker – but I had…um..ah…you know…like, I mean I had a lot of bad habits. (Well, hopefully not THAAAAT bad!)

When you speak for business, you are usually critiqued on the content of your speech.  In Toastmasters, the focus is on the delivery of your speech.  You may be surprised to learn that MOST of the professional public speakers you hear have been in Toastmasters – or had some other formal training in public speaking.   I joined Toastmasters to get rid of those bad habits so I could take my business to the next level – to do more public speaking and more group training sessions (which I’m now doing quite frequently!).   

I can say with 100% certainty that the Toastmasters training has paid off for me.  If lack of polish or public speaking confidence is holding you back, I encourage you to check out Toastmasters.  It’s fun. It’s affordable.  And it really can change your life.  To find a club near you, check out Toastmasters International.  If you’re near Mission Viejo, CA, you are welcome to stop by our Mission Viejo Toastmasters Club meeting tonight at 7:00.

The other day I was using Adobe Illustrator to design a logo.  Normally, I pass on this work to one of my go-to graphic designers (always a good call) but this was a special project and I had a strong idea of what I wanted. 

I’m not a bad designer, but I’m a slow one.  Seriously, I’d make about $1/hour if I did graphic design myself.   You have to know what you’re good at, right?  I can whip out a press release or a case study in no time, but design – nope, I belabor every permutation.

As I was working on the logo, my 5th grade daughter sat down next to me and asked if she could play with the logo.  Sure! So I handed over the computer and watched as she randomly just hit buttons investigating what every little thing did.  In no time, she had found all these cool new features that I didn’t know even existed.  Here’s the logo she created:

(Don’t you love the tagline?!)

 

OK, so her logo is a little busy, but I love how she just jumped in and looked around.  I would never do that!

I wondered. When did I become so careful?  Why do I look in the help files before just messing around with the program?  But I think it’s just my nature.  Whenever I get a new gadget, I’ll sit down with the manual and read it cover-to-cover. 

I hate doing things wrong, but sometimes there is no wrong. There’s no consequence. The best thing is to just dive in.  

I think the lesson here is to watch and learn from others who are different than you.  Look what I learned from an 11-year-old.  Amazing!