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Smart businesses need to start paying attention to social media marketing - but not at the expense of everything else. I don't want my customers or my readers to forget about the basic blocking and tackling of marketing...
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Monthly Archives: January 2009
OC Duct Tape Marketing Meetup
With so many small businesses truly needing marketing help right now, I've decided to launch a low-cost workshop series aimed at Orange County's entrepreneurial community.
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Thank your complaining customers
In business, people are unlikely to tell you what's wrong.
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How to Sell Social Media Marketing to the CFO
While marketers remain firmly convinced of the value of social media marketing, the executives in the C-Suite may not yet be convinced. So how do you speak their language, and help them understand how social media marketing can help you grow your business?
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Don’t wait until it’s too late!
Are you super fabulous at what you do? Do you believe that you are a GREAT ...IT shop, accountant, VAR, trainer, lawyer, designer, contractor, (insert your small business type here)? Do you know your customers LOVE you? I hate to tell you this. But - just being
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Looking for the IT Buyer On Twitter
The C-Suite positions (CEO, CIO, CTO, CFO, CMO) are so sought-after and so inundated with continual requests from employees, board members, etc. that they have to shield themself from as much info-clutter as they can. This is true online as well as offline.
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Google Alerts, An Essential Part of Social Media Strategy
You're using Google Alerts, aren't you? No? Well then, sit right down and listen up, because Google Alerts will save you from countless hours of web surfing, and is an essential tool in your marketing strategy. That's why I've put together this two minute video that shows you
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Have a Happier New Year with Micro-Goals!
For business, maybe your goal is to add ten customers by June 1. What are the habits you could develop and do every day to acquire these 10 new customers?
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