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Your small business needs to boost its trust factor to shorten your sales cycle and increase your lead-to-sales conversion ratio.
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Monthly Archives: October 2008
Seth Godin, Dave Lakhani and John Jantsch on “Tribes”
Join John Jantsch live on the Duct Tape Marketing Coaches Excellence Call this Friday, Oct 24 at 10 a.m. Pacific Time as his discusses Persuasion and Tribes with Seth Godin and Dave Lakhani.
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Drinking the Duct Tape Marketing Kool-Aid
In my Duct Tape Marketing workshops and coaching sessions, we talk about the sales hour-glass, the marketing system that turns the prospects into tryers, buyers, repeat buyers, and raving fans. Well, this week John Jantsch of Duct Tape Marketing showed us exactly how that's done!
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Business Blogging Content Strategies
I know that many of you are new to business blogging. So – for all you “newbie” business bloggers, I want give you some advice on creating compelling business blog content. When I tell my Tornado Marketing clients they can’t just pitch product and services, they’re often stumped. “Then what will we talk about?” Chris
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Creepy old advertising
Can you believe these ads? That beauty micrometer looks painful. And who knew Lysol could create such a happy marriage? Now where does that Lysol go? WHAT? Not on the floors or appliances? Oh my....
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It’s Midnight Friday Night, and I’m Still Working.
It's been an exhausting, exciting, seemingly endless week, and I admit I have fallen behind. Please forgive me, my dear clients and precious prospects, I promise I will make it up to you.
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