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Real-life in-person networking is one of the lowest-cost, highest-impact and most-sustainable marketing efforts you can do on a consistent basis.
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Monthly Archives: September 2008
Why is social media marketing so important to businesses?
...showing the disconnect between advertisers and consumers - and how social media marketing can bridge the gap. Businesses large and small need to COMMUNICATE with their audience not just throw information at them, hoping something will stick...
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7 Recession Proof Small Business Marketing Tips
With all the talk about the economy and the bailout, I thought it would be perfect timing to re-post John Jantsch's 7 Recession Proof Small Business Marketing Tips.
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Prioritizing your Small Business Marketing Efforts
Clients and friends are always asking me, "How much of my time and money should be spent online?" In most cases, I recommend about 75% of any small business marketing effort should be invested online - but there are exceptions.
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Are Microsoft Dynamics Partners Ready for the Social Media Revolution?
I truly believe that businesses in general (and Microsoft Dynamics partners in particular) will be making a huge mistake if they choose to ignore this new era of business blogging and social media. Web 2.0 is a game-changing phenomenon. Never before has it been so easy, and so
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Going GREEN
Wouldn't you love to know how to help your business go green, AND save money at the same time? Most marketing documents have a short shelf life - many end up in the trash before they're even given to prospects and customers. To reduce the amount of marketing waste,
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I don’t have time for marketing!
It’s the one phrase I hear ALL the time when I first meet with people. “I know we should be doing more, but we just don’t have time for marketing,” they confess dolefully. I also hear its variants: “I know our website hasn’t been updated in 10 years, but….” “I know we
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Orange County Entrepreneurs, Women Entrepreneurs
What do you think defines an entrepreneur? What do you think holds women back from becoming entrepreneurs?
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