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Many of my clients have been in business for YEARS – some as many as 20 years – and before they hired me, they’ve never put together a marketing plan. I know why they didn’t have a marketing plan. Here’s what I’ve seen: 1. Small Business Marketing Plans can seem like an
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Monthly Archives: August 2008
The Partner Event for Microsoft Dynamics Partners and ISVs
Are you a Microsoft Dynamics Partner? Are you going to The Partner Event? If you are unfamiliar with the event, it is a mixture of the old Great Plains Stampede and BBC, and takes place from September 14-16th in Great Plains’ old stomping grounds – Fargo, North Dakota. I’m going.
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Marketing to attract the ideal client
At my Mission Viejo Toastmasters Club meeting recently, a group of us were discussing how to attract more members. Attendance has been really low over the summer, and the group would be more fun with more people. The ironic thing is that our group actually has about 25 members –
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Do we need the marketing hype?
Marketing hype drives me crazy. I understand the need to be compelling, persuasive, and time-critical, but do marketers really have to underline and highlight every third word? When I respond to an interesting marketing offer, and find a landing page filled with marketing hype, I just want to abandon the page. Personally I’m
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Try before you buy
If you’ve been reading this blog for a while, you know I’m a big fan of social media for small business marketing – but I haven’t always been. While I don’t have a Twitter following like some people and I’m not a big believer in “promiscuous linking” on LinkedIn, I
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Is Social Media a Time-Waster or a Wise Investment?
For some of us, social media is like breathing. We check Twitter every day (ok, 10-15 times a day). We blog every day (or at least try). We have a group of friends on Facebook, MySpace, FriendFeed, plurk and all of the other creatively named social sites. But for others, like Landon
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Writing when there is nothing to write about
Most people start blogs about a topic they are passionate or knowledgeable about. They think that because they love a topic or know a lot about it – it will be easy to maintain daily posts. Unfortunately, this is easier said than done. Despite your passion or knowledge, you don’t
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Twitter Guide – Business use explained
THANK YOU JOHN JANTSCH! Recently I spent some time trying to explain Twitter for business to a client. After the conversation, I kept thinking ‘someone should write a guide’ but just didn’t have the time. Well thankfully I wasn’t the only one in need, and John Jantsch has answered my
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