Do you have a Hail Mary Play in your marketing arsenal?

I’m a late-coming football fan.  Truthfully, I’m a bigger fan of the football party than the football game, but that seems to work out for everyone involved.  After all, someone needs to fetch the beer and snacks – and I’m more than happy to be that someone.  This year, because the Packers and Badgers both did so well, I actually got into watching the game, especially when it was a close call in the fourth quarter. 

The UW Badgers got killed by so many Hail Mary plays this year. (Yes, I’m talking to you Michigan State). With the SuperBowl right around the corner I started thinking, what about having a Hail Mary Marketing Play? While most of marketing (and football) is just making small forward movements— an email here, a website tweak there— sometimes you need to do something big…


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