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-> Tip #5. Follow-up tactics and the big picture A telemarketing mistake Rizzo often sees is teams that are too focused on an immediate goal and not on the long-term marketing potential of a telephone conversation. “There is so much time and attention spent on locating the ‘hot’ lead or
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Monthly Archives: February 2008
More advice from the MarketingSherpa – Tip #4
-> Tip #4. Assign different telemarketing teams to different tasks Companies can use telemarketing to support a range of projects, including registering people for an event, following up on prospects who downloaded a white paper or viewed a webinar and setting appointments for salespeople. But assigning this workload to one
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Continuing advice from the MarketingSherpa – Tip #3
Tip #3 What’s in a Critical Business Issue voicemail Specifically, a CBI voice mail message should: - Be no longer than 45 seconds long. - Mention an industry pain point or issue that the prospect is likely to have. - Describe a solution your company offers that can address that
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Continuing advice from the MarketingSherpa
Tip #2 Develop a voicemail strategy Further analyzing their call records, Rizzo’s team found that nearly 75% of all calls reach a prospect’s voicemail. Yet, there is surprisingly little focus among marketers on improving their voicemail messages. Most marketers spend a great deal of time — as they should —
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“How Many Telemarketing Calls Does It Take to Initiate a Lead Gen Conversation? (More Than You Think)”
MarketingSherpa has created a great new case study that we have decided to pass on over the next 5 posts. Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or
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Don’t let the economy be an excuse! A purpose for every season.
Many of my clients sell software and consulting services. In good times, they hear, “We can’t buy right now. We’re too slamming busy to undertake a major project right now.” In downtimes, they hear, “We can’t buy right now. We’re tightening our belts because of the economic slow-down.” So when
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We can’t afford marketing
3. “We can’t afford marketing!” Typical Marketing Scenario: Plus our sales team does a great job – once they have a qualified opportunity. Solution: You can’t afford not to be marketing! You just have to be smart about how you spend those precious marketing dollars. Marketing isn’t just high-ticket glossy
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Follow the herd
2. “Follow the Herd” Typical Marketing Scenario: Your marketing starts with something like “We’re your local Microsoft partner.” Well that’s good, but probably only the baseline of a customer’s requirements. It doesn’t narrow the field down nearly enough. You have a LOT of competition, and it’s probably hard to win
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Duct Tape Marketing Coaching Excellence
Tim Feriss – Author of the wildly popular “4-Hour Workweek” is the special guest for the Duct Tape Marketing Coaching Excellence Series session is this week – Thursday, Feb 21 at Noon CST – (10PST, 11MST, 1pm EST, GMT-6) Send in a question for Tim and participate in the conversation.
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The “One-Off” Mailer
Are you frustrated with spending money, but not getting results? Or have you stopped spending because of prior marketing failures. We understand! We’ve talked to many business owners who want to grow their businesses, but don’t know the “right way” to invest in marketing. Marketing is creating awareness, credibility and
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